Recent Articles
Ushahidi
March 2, 2010No Comments
As there has been another disastrous natural event while the course has been running, please have a look at how the web is being used to help once again in these situations. The Chilean earthquake seems to be the real proving ground for Ushahidi‘s crowd sourced crisis information platform that they were trialling in Haiti. [...]
8. Assignment Workshop
February 26, 2010No Comments
This week we’ll be looking at your assignments and thinking about the different ways you can explore the subject you’ve chosen. That means the main focus of the week will be the seminars. By week 9 you should have completed a draft of the assignment as you’ll be giving a presentation on the outline for [...]
Navigation gestures
February 21, 2010No Comments
How much have you thought about the accepted ‘language’ we use for interacting with a computer? Peripheral devices like the mouse haven’t really been around for that long, and yet most of us have a highly refined understanding of what you may or may not be able to do in certain circumstances (this historically varies [...]
Remodelling marketing communications in an Internet environment – Jennifer Rowley
February 18, 20102 Comments
As the era of integration for marketing communications is here, technological advances could not leave this sector unaffected. E-communication is a channel with certain characteristics that has a considerable impact on marketing communications, that is, it is accessible 24 hours a day, by everyone, regardless their location, it is available globally but at the same [...]
Remodelling Marketing Communications in an Internet environment – Jennifer Rowley
February 18, 20101 Comment
There is considerable scope for the development of our understanding of marketing communications in the e-marketplace. This article reviews both the strategic and tactical impact of e-business on marketing communications. The article sets first the difference between E-commerce and E-business. The first concept covers “any form of business or administrative transaction or information exchange that [...]
Remodeling Marketing Communications in an Internet Environment – Jennifer Rowley
February 18, 20101 Comment
In this article, Rowley looks at different strategies and tactics that Marketing Communications departments can or should use to integrate the Web into their business. She begins by distinguishing between “e-commerce” (doing business online – more transactional) and “e-business” (any aspect of your business that you extend online – this is where marketing would fit [...]
Disneyworld Company – Jean Baudrillard
February 18, 2010No Comments
From Jean Baudrillard’s 1996, Disneyworld Company In the early 80s, when the metallurgical industry in the Lorraine region entered its final crisis, the public powers had the idea to make up for this collapse by creating a European leisure zone, an “intelligent” theme park which could jumpstart the economy of the region. This park was [...]
Deighton and Kornfield – Digital Interactivity
February 18, 20101 Comment
From: Digital Interactivity: Unanticipated Consequences for Markets, Marketers and Consumers The original model concerning the influence of digital interaction on marketing predicted that it would allow marketers to gain a deeper understanding of consumers and their responses. This model envisioned digital interaction as a more in-depth version of direct marketing and databases. However, it did [...]
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