New Media & Technology

3. Web 2.0: Online Community and Persona slides

Posted by Tom | Filed under 03. Web 2.0: online community and persona, slides

Here are the slides from Week 3′s lecture. The table included on slide 5 should be attributed to Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers, Deighton & Kornfeld (2007).

Related posts:

1. 3. Web 2.0: online community and persona
2. Deighton and Kornfield – Digital Interactivity
3. 4. Cybercultures, trusted sources, virals and memes slides
4. 5 Dataveillance slides
5. 2. Intro to New Media Tech slides

Tagged : audience manufacture, communities, online persona, slides, social media, twitter, web 2.0

Comments (0) | January 24th, 2010