Why bother trying to access these tricky social media platforms?
Posted by Tom | Filed under 03. Web 2.0: online community and persona
Here are some stats to give you an indication of why everyone in the marcoms sector is so interested in these Web 2.0 platforms…
44.5m users logged onto Twitter in June ’09
>350m users on Facebook
>684m visitors to Wikipedia last year
>2bn Google searches every day
13 hrs of vid uploaded to YouTube each min
>346m people read blogs regularly
Sources – Facebook & The Future Buzz
In the past, we knew a lot about the seller of a product (through ads, marketing, or reputation) but little about the individual buyer. Times have changed. From the Internet to store loyalty cards, technology has made the marketplace into an interactive exchange where the buyer is no longer anonymous. The future market will likely be one in which personal information is shared and leveraged. Consumers who are willing to share their information will be more attractive to sellers and more sought-after than those who have bad reputations or refuse to participate. Key concepts include:
- Consumers will play an increasingly leveraged role in the marketplace by “branding” themselves and sharing personal information with sellers.
- Technology is making the idea of consumer branding a reality, but it is unclear how personal information will be used in the marketplace, or which uses will be the most beneficial to both buyers and sellers.
- Look deeper into loyalty programs for the societal and commercial, and positive and negative effects of sharing personal information in the marketplace.
Related posts:
- 3. Web 2.0: online community and persona
- Deighton and Kornfield – Digital Interactivity
- 4. Cybercultures, trusted sources, virals and memes
- 4. Cybercultures, trusted sources, virals and memes slides
- 2. Introduction to New Media Tech for Marcoms
druwulf on
February 5, 2010 at 5:50 pm
Just opened up a new twitter account, haven’t used it for a while, and it is so addictive when start using it again, espacially when you are following somebody, I stared at twitter for half an hour just to see what is happening with Jamie Oliver, haha.
February 5, 2010 at 5:54 pm
For the question of this article, I think the answer is because we are all very interested in finding out what happens in other people’s live and we care about what other people think about us, that’s why we use social media to ‘entertain’ ourselves, or otherwise, life is boring… ^o^